DISCOVERY We begin with a discovery meeting to understand your goals, target audience, and budget for the commercial. This helps to ensure that the final product meets your specific needs and expectations.
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CONCEPT DEVELOPMENT Once the goals and budget are established, the next step is to develop a concept for the commercial. This involves brainstorming ideas and creating a storyboard to outline the visual elements and storyline of the video.

SCRIPT WRITING With the storyboard in place, the script is written, conveying precise messaging and tone in a compelling way.

PRE-PRODUCTION Once the script is finalized, the pre-production phase begins. This includes casting actors, scouting locations, and scheduling production dates.

PRODUCTION During the production phase, the commercial is filmed according to the storyboard and script. This involves setting up shots, directing actors, and capturing the necessary footage.

POST-PRODUCTION After filming is complete, the post-production phase begins. This involves editing the footage, adding special effects and music, and refining the final product.

DELIVERY Once the commercial is complete, it can be delivered to the client in the appropriate format for their intended use (e.g. broadcast, online streaming, etc.).

CAPSTONE Throughout this process, communication between the production team and the client is key. Regular check-ins and updates ensure that everyone is on the same page and that the final product meets the client's needs and expectations.